Two months ago, I saw an online video promoting a service called Crazy Egg which provides tools for web statistics analysis. It’s a bit like Google Analytics, except more visually appealing and focused on identifying the popular areas of a particular page. Crazy Egg also allows you to see where users click, until where they scroll and how many clicks were made on each element. It’s simple but it’s smart. As soon as I finished watching the video, I knew I had to try it. And so I signed up for their 30 days free trial.
Find out what works and what doesn’t
What I love about Crazy Egg is that they make it easy to find out what works on your website and what doesn’t. Whether the problem is in the content or the design, being able to see where people click most (and not at all) gives you enough insight to answer questions like “Where should I position my important content?” and “Could I improve my design so that users will click on this instead of that?”.
Crazy Egg offers 4 tools. Briefly, you have the Heatmap which identifies the most popular areas of a page, the Scrollmap that tells you until what point people scroll, the Overlay tool which displays the number of clicks per link and the Confetti tool that allows you to see where people come from and what they do once they’re on your page.
Using Crazy Egg as a reference, we were able to see for example what elements of our blog was the most important and we based ourselves on feedback as well as these findings to revamp it last month.
How they got us to subscribe
At Veodesign, we like to try new things. However, it’s rare we actually subscribe to paid services unless they are essential to our business. Crazy Egg is pretty cool though so we were on the edge. We went to see their plans: the Basic plan is 9$/month, billed annually. That’s $108/year, paid at once. We debated… and ultimately decided to buy it later, when we would have extra money to invest in analytics services. We would rely on Google Analytics in the meantime…
I went to the dashboard and put my mouse over the button that would cancel our account. I took a deep breath and, resolute, I clicked. But then, this happened:
They got me. Suddenly, it wasn’t over the $100 mark. It passed from a 3 digits to a 2 digits number. Although I worked in sales for many years and I am well aware that this is a tactic often used in the industry, I still shook my head and said “Alright, I’ll bite”. And so I subscribed to Crazy Egg for a year. Bravo, Cragy Egg.
Not indispensable but very useful
Overall I like Crazy Egg and I believe it has been very useful in understanding the behaviour of our visitors. With that knowledge, it’s easier to offer complete design solutions and to launch redesigns that make sense for our users. Google Analytics gave us a good idea and Crazy Egg helped us sharpen it in a visual way. I also believe Crazy Egg would be especially useful for a business that sells its products online.
Of course some might argue that there are other ways to find out the user information this service provides. Free services, perhaps. But what Crazy Egg has that the others don’t is easiness of use as well as visual maps and tools.
Have you used it? What do you think?